Are you looking for the best practices to optimize the image for SEO? you are in the right place.
In this article, we will share with you the best SEO practices to optimize images for SEO. Firstly you are going to read about why optimizing images in SEO is so important.
What is the Role of Images in SEO?
Images are essential for making your content more accessible, engaging, and interacting with users, but they’re also crucial for SEO. Optimize Images play a very important role in search engine positioning.
For starters, they provide important contextual information to search engines. Second, optimized images increase user engagement and search engine rankings by speeding up page loading.
You should know the basics of image optimization to give your brand the best chance of success with SEO.
Why optimizing images for SEO is so important?
Search engines use a complicated process to analyze and rank web content. Your audience will be able to locate you online fast if you have good SEO. It’s also one of the most effective techniques to get to the top of search engine results pages (SERPs).
Many business owners believe that SEO just pertains to title tags, headers, and body content.
While these are some of the most critical locations for SEO, they are far from the only ones. Because search engines are unable to analyze images in the same way that humans do, image SEO is the only method to ensure that they do.
Although optimizing images for SEO requires some expertise, getting your photographs ready for search engines is rather simple. Optimizing image SEO is another step in increasing your site’s visibility in search engine results and, as a result, attracting more visitors.
With optimized images, you might become a search engine target.
The search engine results are much more powerful than they were previously. Previously, the search results displayed simply the items and text. But, the advancement has brought many changes to the results page.
Now, you will find more options on the result page including video, image, blog, Twitter, and news results. This indicates Search Engine Optimization’s influence on the internet.
In the present trend, Images are utilized by webmasters to drive traffic to their websites in an organic way. You have the option of including your image in both general and image search results. Here are some pointers for integrating image SEO into your website.
How to Optimize an Image for SEO?
It is clear that image optimization is a very important part of SEO, Here are some tips to optimize images for SEO.
Top 8 best tips to optimize images in SEO
1. Search for the right images
Search for the right images is the first work to optimize images for SEO. If you want to use images to improve your website, the first step is to find the perfect image.
Great photographs that are linked to your business might help your website stand out. Based on the fact that all websites focus on content, it is the image that generates purchases and profits.
You may download photographs from a variety of famous websites. They are Flickr, stock.xchang, istockphot, etc. With legal permission, you can also use Google images.
2. Choose an image that is relevant to the content
The material surrounding the image, particularly anchor tags, image URLs, and Alt Tags, should all be related to one another. This verifies that you are not spamming and that the image you have added is appropriate for your website.
3. Compress the images
Many factors affect search engine results, including website load speed. It will take longer for a website to load if the picture files on it are large.
If your pages take a longer time to load, your rankings may suffer. Your rankings may suffer even more if they take so long that people become annoyed and leave before even seeing your content.
Images improve the visual appeal of your website, but they should be used properly. They can slow down your load speed if there are too many of them or if the visual components are too huge. This may result in fewer conversions or a drop in your page’s rating.
Keep file sizes low to enable faster page loading times. There is no hard and fast rule regarding file size, however, anything more than a few hundred kilobytes would most likely slow down your site.
To retain quality, try to keep photographs as clear as possible. Don’t reduce the file size to the point where the quality decreases, and don’t modify the file type to anything that will result in a significant change in look.
JPGs are a good choice because they provide the best quality for the least file size, but other file formats can also be used. Try out your alternatives to discover which one has the best quality while being the smallest and fastest to load.
4. Choose Right Format
However, before you begin uploading photographs to your site, be sure you’ve selected the proper file format. While there are three image formats to pick from, the most popular for the websites are PNG and JPEG.
- PNG: The resolution is good but the size of the image is very high may hurt the website’s loading speed.
- JPEG: JPEGs are recognized for their “lossy” compression, which means the image quality falls as the file size shrinks.
- WEBP: This is the only image file format that can be supported by both Chrome and Firefox search engines. Image quality is good and loads faster on the web.
5. Create the file name with the keyword
Use the keywords in your image file. It’s important that the keyword be related to your product. The image filename created with the rich keyword will attract search engine spiders.
If the image is “Tajmahal,” for example, the image file name should never be 3569tmg.jpg. This filename will not create any impact on search engines. It only helps to optimize the image for SEO.
Instead, give the name “Tajmahal-.jpg”. According to Google, you should keep all of your photos in one folder on your website. Google also recommends using popular picture file names such as JPEG, GIF, PNG, and BMP.
6. Create Alt Text
ALT text refers to the Attribution tag it is a very important factor in image optimization. Create an ALT Text file to inform the search engine about your image. Search engines cannot understand your image as it has no eyes but can understand your image with the help of the captions around the image, alt text, file names, etc. The descriptive language in the Alt Text will aid search engines in determining the image’s content.
7. Anchor Text
Anchor Text is required to attract the attention of search engines as well as visitors. Linking to an image with the name “photo or image” will not create any impact on the search engines. Instead, you may use an image to link to a term to impress search engines and entice people to visit your website.
8. Balance the keyword
If you strictly follow the above guidelines, you can rest assured that your website will achieve the highest possible rating by applying the strong Image SEO technique.
Taking the effort to correctly optimize images for SEO may have a significant influence on the amount of traffic your site receives from Image Search, as well as improve your users’ experience by reducing loading times.
To just not mention that optimizing picture file names and alt tags help to add contextual relevance to the rest of your website, which improves the page’s organic exposure.
Many SEOs disregard image optimization, but with Google’s Page Experience upgrade coming next year, now is the best time to start.
Also read about:- Paraphrasing Tool For On-Page SEO