In this post, we are going to give a part of brief information about a Google feature People Also Search For. What does it Mean? How it is important for SEO, and Some tips to rank higher in google using People Also Search For.
Users may not think something like “People Also Search For” has much value to them when they come across it while looking up or researching a specific topic online, but there is more to it than what first appears.
When it comes to SERPs (Search Engine Related Pages), the desktop box of People Also Search For isn’t a novel idea, but ever since the algorithm was altered in the early half of 2018, PASF became a completely new game that captivated everyone’s curiosity. Even if there are many SEO tools like Sbxhrl, PASF continues to be the genuine game-changer.
After further investigation, it was discovered that PASF was no longer the typical box that shows for SERPs, but had instead changed into a more advanced URL-centric version. The “People Also Search For” and “Searches related to” boxes that you can see right now are keyword explorers’ paradise because they are filled with ideas for articles that directly originate from the enormous Google platform.
Let us take you on a journey as we explain how the PASF has evolved over time and how to take full use of what it has to offer.
What does “People Also Search For” mean?
Users who click on a search engine result and then quickly return to the results page are the only ones who see the “People Also Search for” or PASF feature.
Google makes the assumption that since the user returns to the SERP right away since they weren’t able to locate what they were looking for, Google should make more suggestions to help them find the results they were seeking when they first started their search.
The suggestions are related to searches and are a part of what is referred to as User Intent. determining the user’s intent and providing choices to determine the precise search intent.
The meaning of “People Also Search For (PASF)” A feature of Google Search called People Also Search For (PASF) seeks to make it easier for users to find the information they’re looking for.
This is how it goes.
Google Search displays the best and most relevant online pages on a topic when a user searches for a term. Google infers that its search result did not answer the searcher’s question when a user clicks on one of the search results but quickly returns to the search page.
At this point, beneath the search result the user had previously clicked, it displays the “People also search for” snippet. Other pertinent keywords that consumers regularly used when looking for this subject are included in this sample.
I’ll use an example to illustrate further.
The first page of Google’s search results for “what is SEO” displayed the following information.
As you can see, nothing is out of the ordinary about these results, which are shown in the typical Google search results format.
I then scrolled down and chose a page from the results that I thought were pertinent to my search. But after briefly perusing the page, I used the back button to go back to Google’s search results.
This time, beneath the search result I previously clicked, Google displays the “People also search for” area.
You can see that this part includes a variety of terms associated with my first search query, “what is SEO.”
However, if you look closely, you’ll see that these terms are nearly identical to the “Related searches” listed at the bottom of the search results pages.
What does this indicate about the snippet that says “People also search for”? Similar to related searches, is it?
Nearly the same
There are a few variations, though.
Why It’s Important For SEO To Include “People Also Search For (PASF)”
So why is it important to consider “People Also Search For” while creating an SEO strategy?
The keywords used in PASF were taken straight from the Google database. They are the searches that your target audience makes most frequently to find out more about your subject. Therefore, monitoring these keywords is essential to comprehending the preferences and interests of your audience.
Any topic can have PASF keywords by manually searching for them, selecting a result, and then going back to the search pages. On your search results pages, a useful free Chrome addon called Keywords Everywhere displays the PASF keywords for each search query.
With the help of this tool, you may uncover PASF keywords rapidly and include them in your SEO plan.
Five Ways to Rank Higher in Google Search Using “People Also Search For (PASF)”
Therefore, we’ve spoken about what PASF keywords are and why they’re crucial. But how do you actually use them to improve your search engine ranking?
Here are some suggestions for you.
1. Use PASF For Keyword Research
PASF is a keyword research treasure trove. This information is extremely pertinent to your subject because it is directly derived from Google’s search history. You could increase your site’s overall topical authority and increase traffic by ranking for these keywords.
Here are some methods for utilizing them in keyword research.
– Look up the term for which you want to rank and write down its PASF keywords. To uncover more PASF keywords, conduct a separate tab-based Google search for each one. There will be redundancy in the PASF keywords if your topic lacks substance. However, by using this technique, you can frequently come up with new search terms that you hadn’t considered previously.
– Use these keywords in Ahrefs or any other keyword research tool to determine whether they are worthwhile to target based on their search volume and ranking difficulty. This is a quick technique to find hidden keywords with a respectable search traffic that you can use as content targets.
2. Look for content ideas using PASF
Using PASF keywords is a great way to get help if you’re having trouble coming up with content ideas.
Find the PASF keywords for your search topic by doing a search. Then, perform a separate tab-based search for each PASF term, and examine the top-ranking pages to uncover fresh and original content ideas.
The major benefit of using PASF keywords for content idea generation is that by thoroughly exploring your area, you may raise the topical relevance of your website.
This helps you rank for more keywords associated with your niche by boosting your site’s authority on the subject.
3. Utilize PASF as FAQs
An easy and very effective strategy to interact with your audience and rank for several search terms is to include a FAQs section at the conclusion of your articles or educational sites.
Because these are the subjects your audience is already looking for, PASF keywords are excellent terms for FAQs.
The use of PASF keywords can be used to generate FAQs in a few different ways.
– Examine the PASF keywords for your topic to see if you can identify any long-tail descriptive keywords that have a distinct search intent. These keywords are ready-made FAQs that frequently take the shape of inquiries. Here are some PASF keywords as an illustration for the search term “freelance writing advice.”
You’ll see that PASF keywords with clear search intent, like “freelance writing pay” and “examples of freelance writing,” are simple to convert into FAQs.
Their query form could be
“How much does a freelance writer make on average?”
What types of freelance writing are there?
– The other approach is even simpler. Simply conduct a one-by-one search using your PASF keywords and make a note of the queries found in the “People Also Ask” area.
4. PASF Can Help With On-Page SEO
Use PASF keywords to optimize your content if you wish to strengthen the on page SEO of your website.
Here are a few methods for doing it.
– Make a list of all the pertinent PASF keywords and include them naturally in your content whenever it makes sense.
In H2 and H3 tags, use PASF keywords.
5. Employ PASF Keywords For Writing Long-Form Content PASF
keywords are useful when crafting lengthy blog posts and publications.
How? A long-form article often has between 250 and 5000 words or more. Therefore, if you want to produce an insightful long-form piece, you need to cover a variety of sections, sub-headings, and topics.
You may quickly create a long-form article, locate sub-headings, and identify pertinent subjects to cover in your writing by employing PASF keywords.
PASF Vs. Questions People Also Ask
The top search results include a section titled People Also Ask. Like PASF, this part serves a similar purpose. Additional queries linked either directly or indirectly to the topic you searched for are available. When a user performs a keyword search, People Also Ask, or PAA, provides related questions and answers.
Typically, these inquiries begin with “What,” “Why,” and “How.” Users like to discover one-line answers to specific questions more frequently than not. The answers to the questions in the PAA section can be found by simply clicking on the drop-down arrow.
PDF and PAA are both essential components of your SEO strategy. With the assistance of SEO service providers in your area, you may need to develop an efficient SEO strategy if you want to engage more potential visitors to your website.
By conducting keyword research and using the search terms “SEO services near me,” you can locate qualified SEO agencies online. You can see numerous SEO agencies in the results. To choose which one is best for your company website, compare them based on the SEO packages, services they offer, and portfolios.
People Also Search For in a very important part of SEO Keyword research. This feature helps in finding more relevant keyword of seed keyword and create more content around seed keyword.